GAME 2014: Gaming in Asia – Managing for Excellence2017-06-28T15:21:42+08:00

Program Overview

GAME is to be held in Macao, a Special Administrative Region of China. It is jointly organized by Asia-Pacific Academy of Economics and Management (APAEM) and the Institute for the Study of Commercial Gaming (ISCG) of Faculty of Business Administration, of University of Macau.

APAEM was established in December 2011 with the mission to establish a world-class research, executive development and advisory hub to develop regional policies and nurture the new generation of leaders for the Asia-Pacific region so that they can professionally and responsibly manage the growth and risks.

ISCG was established in August 2003 as a not-for-profit gaming research and development organization. Its mission is to build bridges between gaming theories and practices that will lead to the healthy and balanced development of gaming industry in Macao and across Asia.

Program Highlights

GAME stands for Gaming in Asia — Managing for Excellence. This is a gaming executive development program with a focus on Asian casino jurisdictions. GAME is a 5-day intensive program designed with the aim to provide a platform,

Target Participants

Junior and middle-level gaming executives, regulators, and those who have an acute interest in Macao’s and Asian casino businesses are most welcome to enroll in GAME. This program specifically targets junior and middle-level managers working with casinos, and those working with gaming suppliers and manufacturers, investment banking, regulatory authorities, law firms, universities, and marketing companies.

Intended Learning Outcomes

Participants will gain a deeper understanding of Macao gaming operations and its Chinese customers.

Participants will receive latest professional knowledge with which to develop their future careers.

Participants will meet leading experts and other professionals from diverse gaming houses in Asia.

Participants will receive a certificate issued by University of Macau.


Executives undertaking GAME will be taught by leading experts in the field of gaming. Topics covered in this program include:

  • Chinese Gaming Behavior
  • Role of Technology in Game Innovation
  • Game Efficiency Management
  • Introduction to SAS with the Applications in the Gaming Industry
  • Integrated Resorts, Non-gaming and Gaming
  • Strategic Casino Marketing in Asia
  • Internal Marketing & HR Management
  • Development of Responsible Gaming Policies
  • Anti-Money Laundering Policies
  • Casino Operations Management
  • Latest development of Macao VIP and Premium Mass Markets

GAME employs different teaching techniques which include lectures, forums, class discussions, presentations, and a final group project.