Curriculum and Schedule2018-05-08T16:34:03+08:00

Program Schedule

The program duration is four weeks. Students are required to take one-week training in each of the following months:
Apr 2013, Jun 2013, Aug 2013 and Nov 2013


14TH – 21TH

APR 2013

Macau, China

Hong Kong, China

Opening Ceremony

  • Gala gathering with top business, academic and government leaders in Asia-Pacific

Module 1 : Contextual Mindset


  • Leading across boundaries and contexts
  • The geopolitical and economic context for the hospitality sector in China and Asia Pacific
  • Contextual issues and the wild cards for the global hospitality markets
  • Development of China’s hospitality industry in the regional and global context
  • The cultural context: Cultural intelligence, dealing with and leveraging diversity
  • An integrative and strategic view of the future of the global and Asia hospitality sector

Site Visits

  • Hong Kong Disneyland
  • Ocean Park Hong Kong
  • Wynn Macau
  • House of Dancing Water, City of Dream Macau
  • Venetian Macau

Partners and Supporting Organizations

  • Faculty of Business Administration, University of Macau
  • The Hong Kong Association of Amusement Parks and Attractions

21TH – 25TH

JUN 2013





Module 2:  Strategic & Financial Mindset


  • Global strategy and core competence for hospitality enterprises
  • Development of awareness for, and competency in using, financial performance metrics – including top-line vs. bottom-line measurements
  • Application of organizational strategic priorities in financial decision making at firm and divisional levels
  • Risk Management in Hospitality and Tourism
  • Acquisition of analytical and communications skills in solving commercial problems using business cases
  • Growth and business strategies for gaming industry

Site Visits

  • Marina Bay Sands
  • Resorts World Sentosa
  • Garden by the Bay

Partners and Supporting Organizations

  • Singapore Hotel Association
  • Shatec Institutes

26TH – 30TH

AUG 2013


Seoul, Korea

Module 3:  Relationship and Reflective Mindset


  • Service strategy and leadership
  • Managing customer loyalty and profitability using analytics
  • Relationship with others and customers
  • Relationship with organizations
  • Reflection about ourselves
  • Trends in gaming industry

Site Visits

  • Lotte Hotel World
  • Samsung Service Academy
  • Samsung Everland Theme Park
  • Sheraton Grande Walkerhil

Partners and Supporting Organizations

  • College of Hotel and Tourism Management, Kyung Kee University
  • Seoul Convention Bureau
  • Seoul Tourism Organization

6TH – 10TH NOV 2013

Macau, Guangzhou & Hengqin, China


Module 4: Action and Innovative Mindset


  • Place branding for Hospitality
  • Business model innovation
  • Knowledge management in Hospitality industry
  • Business transformation and change management
  • Competing in Hospitality industry with business analytics
  • Innovation in Hospitality Operations

Site Visits

  • New Campus, University of Macau
  • Galaxy Macau Hotel Resort
  • 60th Macau Grand Prix (2013)

Graduation Ceremony

Partners and Supporting Organizations

  • China Hotel Investors Alliance

Remarks: The University of Macau reserves the right to change any contents of this program without further notice.