(From left) Dr. Jennifer Yee-Shan Chang, Dr. Jun Hwa (Jacky) Cheah, and Prof. Rob Law
On August 21, Dr. Jun Hwa (Jacky) Cheah, Associate Professor in Marketing of Norwich Business School at the University of East Anglia, and Dr. Jennifer Yee-Shan Chang, Lecturer of Edge Hotel School at the University of Essex, visited the Asia-Pacific Academy of Economics and Management (APAEM). Prof. Rob Law, APAEM Deputy Director, warmly welcomed Dr. Cheah and Dr. Chang.
Dr. Cheah’s main research interests are in marketing and quantitative research methods, covering topics related to digital marketing, technology marketing, consumer behaviour, data analytics, and statistical modeling. Dr. Chang’s research focuses on technology applications in hospitality and tourism, tourist experiences, sustainability and tourism marketing.
During the visit, Prof. Law, Dr. Cheah, and Dr. Chang had in-depth exchanges on potential collaboration research. They had a fruitful discussion on common interest issues and expressed their willingness to further strengthen the exchange and cooperation in the future. The visit not only deepened mutual understanding, but also laid a solid foundation for future academic collaboration.