Smart Tourism

Dr. Yuanjia Hu is a Professor and Programme Coordinator of Medicinal Administration in the Institute of Chinese Medical Sciences, University of Macau, Deputy Director of the Medical Informatics Center of the State Key Laboratory of Quality Research in Chinese Medicine, and Associate Head of the Department of Public Health and Medicinal Administration, Faculty of Health Sciences, University of Macau. Dr. Hu received B.Sc. degree from China Pharmaceutical University, Ph.D. degree in Biomedical Sciences from the University of Macau, and Guest Researcher fellowship in Austrian Institute of Technology. His research primarily focuses on providing informatics solutions to critical challenges in the process of drug discovery through the multidisciplinary lens of administration and technology. Dr. Hu has led 25 domestic and foreign scientific research projects, and published more than 150 academic papers in international journals such as Nature Biotechnology, Briefings in Bioinformatics, Pharmacological Research. He is also Deputy Secretary-General and Executive Council Member in Specialty Committee on Network Pharmacology of World Federation of Chinese Medicine Societies, Project Researcher in the Research Center of National Drug Policy & Ecosystem, and Policy Expert in Financial Innovation Pilot Platform of State Intellectual Property Operation Public Service Platform.

Dr. Ching is currently Assistant Professor of Educational Psychology at Faculty of Education in University of Macau. He received a PhD in Education from University of Oxford, with a specialization in Psychology and Education. Over the years, Dr. Ching has strived to weave theories from multiple psychological disciplines (developmental, social, and educational) and use empirical research to address theoretical and practical questions related to psychology and education. In Faculty of Education, he is committed to studying the cognitive aspects of children’s learning, such as how they learn mathematics, and their educational implications for mathematical assessments and instructional strategies for young children. Dr. Ching believes that education should not only concern students’ performance in academic subjects, but it should also care about students’ psychological well-being. Thus, his second strand of research broadly pertains to healthy self-development and education in adolescents and young adults. Finally, the third line of research originates from his interest in an idea called “essentialism”, which has close connections with how children develop an understanding of a concept and entails far-reaching implications for intergroup relations. He has published his work with his research group as a first author predominantly in SSCI Q1 journals (selected publications could be found in https://fed.um.edu.mo/boby-ho-hong-ching/). In recognition of the potential impact and contribution of his research to academia, he received an international-level research award from Jean Piaget Society and was nominated to join the Editorial Board of “Learning and Instruction”, a flagship journal in the field of educational psychology and education. Recently, Dr. Ching has joined the Asia-Pacific Academy of Economics and Management in University of Macau and he endeavors to use his knowledge in psychology to conduct research and understand virtual reality in smart tourism in particular.

Prof. Seng Fat Wong joined the University of Macau in 1998 and obtains his Ph.D. from The Hong Kong Polytechnic University. Prof. Wong is appointed as Interim College Master of Cheng Yu Tung College (CYTC) in 2021. Prof. Wong is currently an associate professor in the Faculty of Science and Technology (FST), and serves as an adjunct associate professor in the Centre for Macau Studies (CMS), an AEM fellow, an InstMC fellow, a CABE chartered fellow, an executive director in Smart City Alliance Association.

His research interests include Human Factors Engineering and Ergonomics, Smart City, Enterprise Resource Planning Systems, Applied RFID Technology in Industrial Engineering, Industrial Engineering, Engineering Management, Knowledge Management, and Production Management, Innovative Product Design, Condition Monitoring System, Proton Electrolytic Membrane Fuel Cells, CAD/CAM Systems, Optical Instrumentation for Manufacturing Processes, etc.

Prof. Yuqi Sun is an Assistant Professor from Department of Portuguese, FAH. She obtained her PhD from Pontifical Catholic University of Rio Grande do Sul (Brazil) in Linguistics. Her research interests include Portuguese-Chinese translating and interpreting studies, pragmatics and L3 acquisition.