Prof. Ben Haobin Ye, Associate Professor of the School of Tourism Management at the South China Normal University, visits APAEM

On September 12, Prof. Ben Haobin Ye, Associate Professor in Hotel Management of the School of Tourism Management at the South China Normal University, visited the Asia-Pacific Academy of Economics and Management (APAEM) at the University of Macau (UM), and was warmly received by Prof. Rob Law, APAEM Deputy Director.

Prof. Ye’s research interests cover consumer behavior, tourism destination marketing, service marketing, service employee behavior, social media marketing, and other fields. During the meeting, Prof. Law briefly introduced the latest development and research priorities of APAEM. Prof. Law and Prof. Ye conducted extensive exchanges on common research interests, including smart tourism destination marketing in the Guangdong-Hong Kong-Macao Greater Bay Area and smart technology development in hospitality. Both parties expressed their interest in deeper academic exchanges and cooperation in the future to jointly promote the progress of related research.