Macau Monthly magazine
Recently, Professor Rob Law, UMDF Chair Professor of Smart Tourism and Deputy Director of APAEM at the University of Macau, spoke with Macau Monthly magazine about the evolving landscape of smart tourism in Macao. In the interview, Prof. Law highlighted smart tourism strategies for enhancing Macao’s competitiveness and influence in the international tourism market.
He emphasized the critical role of smart technologies in improving overall tourism quality and visitor satisfaction in Macao. Currently, the region is in the early stages of digital transformation, with relevant policies, directives, and infrastructure being gradually implemented. While some smart tourism services, such as mobile payments, travel itinerary recommendations, and VR/AR attractions, are available to the public, many tourists remain unaware of these offerings, resulting in low utilization of digital services.
To maximize the impact of these smart tourism initiatives, Prof. Law advocated for the strategic use of social media channels to promote Macao’s smart tourism image and digital applications to potential visitors. He concluded by noting that there is still significant progress to be made in the development of smart tourism in Macao.
For further details, please read the original news via the following links.
How can Macao compete in the new blue ocean of smart tourism?
- There is room for improvement in the promotion of smart tourism in Macao.
- Develop more personalized smart tourism applications.
- Gain a deeper understanding of the smart tourism market demand.
- Understand tourists’ expectations from the demand side.
- Promoting the integration of smart culture and tourism requires more innovative attempts.