“That’s Undeserved! How Anthropomorphism Influences Consumer Preferences between Low-Share vs. High-Share Products”
Speaker: Prof. Jaideep SENGUPTA
Date and Time: 23/10/2025 (Thur), 11:30 – 12:45
Venue: E22 – G004
Language: English
Moderator: Prof. Fangyuan CHEN, Associate Professor, Faculty of Business and Administration