Prof. Fangyuan Chen
On December 6, 2024, Prof. Fangyuan Chen, Associate Professor in Marketing of the Faculty of Business Administration (FBA) of UM and member of the APAEM Smart Tourism Team, was invited to deliver a seminar at the School of Management and Economics (SME) of The Chinese University of Hong Kong, Shenzhen (CUHKSZ). In her presentation, Prof. Chen shared in-depth insights from her two recent publications on the linguistic framing effect in marketing communication, capturing the keen interest of the academic audience.
Following the seminar, Prof. Chen engaged in fruitful discussions with faculty members and doctoral students from SME at CUHKSZ, exploring potential collaboration opportunities and fostering meaningful exchanges of research ideas. This visit not only strengthened academic connections but also laid the groundwork for future collaborations.