2024-10-22T16:10:07+08:002024-10-22|News|

Prof. Rob Law and Prof. Janelle Chan

Prof. Law and Prof. Chan explored innovative strategies to enhance tourism experiences

On September 25, Prof. Janelle Chan, Assistant Professor from the School of Hotel and Tourism Management at the Hong Kong Polytechnic University, visited the Asia-Pacific Academy of Economics and Management (APAEM) at the University of Macau (UM) and was warmly received by Prof. Rob Law, APAEM Deputy Director.

Prof. Chan specializes in services marketing, digital marketing and analytics, technology strategy, as well as hospitality and tourism management. During the visit, Prof. Law and Prof. Chan engaged in in-depth discussions on topics related to digital innovation and explored innovative strategies to enhance tourism experiences. In conclusion, both parties were enthusiastic about the potential research collaboration in tourism and hospitality, and look forward to continuing the collaboration and achieving significant milestones together.