Funded Projects for APAEM Members.
Our research team strives to have societal impact with our projects. If your organization is interested in becoming one of our collaborators, please contact us at apaem_info@um.edu.mo.
Asian Economics
(Renamed to Macao Economy in 2025)
Spatial Spillover Effects of Climate Policy: Evidence from the Carbon Inclusion Scheme in the Greater Bay Area in China
Principal Investigator: Prof. Brenda ZHANG
This study explores the impact of the Carbon Inclusion Pilot Scheme in Guangdong on carbon emission efficiency in cities within the Greater Bay Area (GBA) utilizing panel data from 2011 to 2022 in a staggered Difference-in-Difference setting. The analysis reveals that the policy has a significant positive effect on carbon emission efficiency in GBA cities, leading to spatial spillover effects that benefit neighboring areas. Mechanism testing indicates that the policy achieves these results by reducing per capita electricity consumption and promoting the upgrading of industrial structures within the GBA. These findings offer valuable insights for policymakers and stakeholders interested in promoting low-carbon city development and aligning carbon emission reduction strategies with economic growth objectives.
COVID-19 Impact on Income Inequality in Macao
Principal Investigator: Prof. Fung KWAN
The COVID-19 pandemic has severely impacted the Macao economy. This project focuses on income inequality using microdata from the government’s six waves of employment surveys. By comparing the periods of 2017-2019 (pre-COVID-19) and 2020-2022 (COVID-19), we identify the effects of the pandemic. We utilize the Theil and mean log deviation measures to decompose and assess the level of income inequality among different groups. It is anticipated that Macao’s overall income inequality primarily arises from income disparities among groups based on birthplace, educational attainment, sector (public and private), industry, and occupation. Furthermore, overall income inequality in Macao during the COVID-19 pandemic has significantly increased. We also expect that the pandemic has further exacerbated income inequality based on birthplace, educational attainment, residency, sector (public and private), and industry. Within-group income inequality during the two sub-sample periods will be examined in detail.
The Development of Central Bank Digital Currency in Macau
Principal Investigator: Prof. Henry Chun Kwok LEI
Central Bank Digital Currency (CBDC) is an emerging field with strong global interest. According to the Atlantic Council’s Central Bank Digital Currency Tracker, by February 2025, 134 countries & currency unions, representing 98% of global GDP, are exploring a CBDC. There are 3 countries which have fully launched a CBDC, another 44 countries, including China, are running their CBDC pilot tests. As for Macau, by the end of 2024, the Macau SAR Government has completed the development of the prototype system of e-MOP, and the sandbox testing and public testing are going to initiate shortly. It is then justified to conduct a comprehensive analysis on e-MOP for its impacts on the Macau economy and community. Therefore, this research is organized to review the current stage of development of e-MOP, to address the possible impacts of e-MOP to the Macau economy and community, to justify the adequacy of the retail type CBDC to Macau, as well as to estimate the potential contributions of e-MOP to the economic diversification of Macau. Finally, it is also our intention to provide policy suggestions to reduce the challenges and risk of the e-MOP.
Redesigning Procedures for Hiring Public Sector Workers: The Case of the Brazilian CPNU and the Lessons for the Macau Public Service
Principal Investigator: Prof. Inácio BÓ
This project studies aspects of a redesign of public sector hiring procedures by integrating advanced market design theories with empirical innovations. Focusing on the Brazilian Unified National Public Competition (CPNU), it develops a novel “screening for stability” mechanism that combines partial exam scores with candidates’ job preferences. This approach addresses resource constraints by optimizing candidate selection for full evaluation, thereby ensuring stable and fair matching outcomes. The research employs rigorous theoretical modeling, simulation, and empirical analysis using an extensive dataset to compare centralized and decentralized hiring methods. In addition, the project draws lessons from Macau’s Public Service centralized recruitment framework, to explore potential adaptations that balance evaluative efficiency with equitable candidate selection. By bridging theory and practice, the project contributes to the development of scalable, transparent, and robust hiring mechanisms that promise enhanced administrative efficiency and equitable outcomes across various institutional contexts.
The Impact of Air Pollution on the Government Efficiency
Principal Investigator: Prof. Jia YUAN
Government efficiency is a critical measure of public sector management capacity and service delivery, directly shaping policy implementation, public trust, and societal well-being. Despite its importance, the factors influencing government efficiency and the mechanisms through which it can be optimized remain underexplored. This project investigates the intersection of environmental governance and administrative performance, specifically focusing on the impact of air pollution on government efficiency. Leveraging data from the People’s Daily Online Leaders’ Message Board, this study employs natural language processing (NLP) techniques and an instrumental variable approach to conduct a rigorous empirical analysis. Preliminary findings indicate that air pollution significantly hampers government efficiency, with a 100% increase in the air pollution index resulting in an extension of 3.769 working days in government response time. Furthermore, air pollution intensifies negative sentiment in public messages, which further undermines government responsiveness. By identifying this transmission channel, the project advances theoretical understanding of the determinants of government efficiency and offers actionable policy insights to enhance governance performance in environments affected by air pollution. This research will provide a robust evidence base for policymakers to design interventions that mitigate the adverse effects of environmental factors on administrative effectiveness.
Designing Reliable Prediction Markets: The Role of Intrinsic Preferences and Information Structure
Principal Investigator: Prof. Lawrence CHOO
This project investigates how intrinsic preferences—non-instrumental motivations regarding the outcomes of forecasted events—affect the accuracy of prediction markets. While prediction markets are theoretically efficient information aggregation mechanisms, behavioural biases such as motivated reasoning may distort forecasts, particularly when participants hold strong preferences over the forecasting target. Using controlled laboratory experiments conducted at the University of Macau and the Southwestern University of Finance and Economics, this study employs a 2×2 design varying the presence and proportion of prejudiced traders. The experimental setup allows precise control over information structure and trader incentives, enabling analysis of how intrinsic preferences shape belief formation, trading behaviour, and market-level outcomes. The findings will fill a critical gap in the prediction market literature by identifying when such markets fail and how to improve them. This research has practical significance for policymakers and fintech developers, supporting Macau’s ‘1+4’ strategy by guiding the design of robust, trustworthy prediction markets in data-driven economic planning.
Welfare Implications of Service Trade: A General Equilibrium Analysis with Applications to Macao
Principal Investigator: Prof. Leona Shao-Zhi LI
The project aims to develop a general equilibrium model to quantify the welfare implications of tourism, a rapidly growing service sector in developing countries. We will begin by combining global data on bilateral arrivals, sectoral expenditures, travel regulations, and spatial datasets to estimate the effects of tourism on domestic economic outcomes through reduced-form econometric analyses. The estimated effects will then inform the structure and calibration of the quantitative model. Building on the work of Faber and Gaubert (2019) and Caliendo et al. (2018), we will develop a multi-sector, cross-country quantitative spatial model that incorporates tourism as a service trade channel, along with input-output linkages and spillover effects.
Armed with the calibrated model, the analysis will proceed in two parts. First, we will conduct a counterfactual analysis to derive the welfare implications of tourism, including the impact of Chinese outbound tourism on foreign income and the consequences of COVID-19 lockdowns or restrictive Chinese visa policies on global welfare. Second, we will implement a detailed, Macao-specific analysis that incorporates elements consistent with its stylized facts and relevant policy implications.
Expectations Formation and Macroeconomic Policies
Principal Investigator: Prof. Pei KUANG
The requested funds from this application will contribute to multiple research papers on topics regarding expectations formation and macroeconomic policies.
Paper 1: Unconditional Treatment Effects in Information Provision Experiments, with Carola Binder (University of Texas at Austin) and Li Tang (University of Reading)
The project aims to make methodological advancements in using RCTs to study the effects of information provisions on economic agents’ expectations and behavior. These advancements allow us to estimate the unconditional effects of, for instance, forward guidance on economic expectations and behavior.
Paper 2: Reducing Memory Biases in Belief Formation, with Michael Weber (University of Chicago) and Li Tang (University of Reading)
This project examines central bank communication strategies in the context of public memory biases, including memory decay, anchoring effects, the recency effect, and confirmation bias. Using a large-scale online survey experiment, we aim to: (1) Identify and quantify the impact of these memory biases on the formation of inflation expectations; (2) Investigate effective communication strategies to counteract these biases and stabilize inflation expectations, particularly through consistent and repeated communication of the inflation target.
East Meets West: A New Era of Bilateral Investment in Macao Driven by the Hengqin Cooperation Zone
Principal Investigator: Prof. Sili ZHOU
The Hengqin Cooperation Zone (HCZ) facilitates cross-border investment by enabling investors from mainland China, Macao residents, and foreign investors to trade and invest in assets across both markets. Launched as part of broader economic integration in 2021 (https://www.hengqin.gov.cn/macao_zh_hans/hzqgl/index.html), this initiative marks a significant advancement in promoting the internationalization of Macao’s investors, allowing them to engage in both mainland and foreign assets.
We analyze the impact of HCZ on Macao’s residents. Given that Macao SAR is a capital-abundant economy, we anticipate that the announcement of HCZ will accelerate cross-border outflows into foreign economies, including bank loans and deposits, equity investments, bond investments, and foreign direct investments. Additionally, we observe that investments in Portuguese-speaking economies have been growing faster than those in non-Portuguese countries in the West. Eastern economies are also experiencing rapid growth, and these trends are not solely driven by mainland China. HCZ plays a crucial role in connecting Macao with both Eastern and Western markets.
Multivariate rough volatility model
Principal Investigator: Prof. Chen ZHANG
Volatility forecasting has traditionally been examined within univariate frameworks, focusing on individual stocks. However, multivariate settings are more empirically relevant, given the significant correlations observed among asset volatilities. Building on the success of univariate rough volatility models, this project investigates the advantages of a multivariate rough volatility approach. We propose the multivariate fractional Brownian motion (mfBm) as our core model—a natural extension of the univariate fractional Brownian motion (fBm)—which captures both the rough dynamics of individual asset volatilities and their interdependencies, closely aligning with observed market behaviors. Our objectives are threefold: first, to propose a novel estimation method for all model parameters, deriving the consistency and asymptotic normality of these estimators using in-fill asymptotics, given the absence of a drift term in fBm-type models; second, to provide theoretical insights into the forecasting benefits of the multivariate framework; and third, to validate these estimators through simulation studies and assess forecasting performance via empirical analysis. This approach aims to enhance volatility forecasting.
Exploring Network Structure of Business Cycles across Countries Using Spatial Simultaneous Equation Panel Data Models
Principal Investigator: Prof. Jia CHEN
Macroeconomic and financial systems are known to be characterised by networks of unknown form. Spatial panel data models have an inherent network structure and many of the tools used in the analysis of financial networks, such as popular centrality statistics and clustering algorithms, can be applied to spatial models to facilitate their interpretation. In this project, we will use a novel spatial simultaneous equation panel data model to explore the network structure of business cycles across countries and apply some network concepts and techniques to interpret the obtained results. We will develop a new method that combines the common correlated effects (CCE) method and the instrumental variable (IV) method to estimate the proposal model. With the estimation results, we will then construct the direct, indirect, spill-in, and spill-out effects of business cycle in one country on another.
A New Staggered Difference-in-differences Method for Causal Inference
Principal Investigator: Prof. Jun YU
In this project, we plan to introduce a new staggered difference-in-differences (DiD) method for causal inference. Our model specification lies between the canonical DiD model and the most heterogeneous DiD model. In the canonical DiD model, all treatment effects are assumed to be the same. Whereas in the most heterogeneous DiD model, all treatment effects are assumed to be different. In our model, treatment effects are classified. The number of groups is a parameter, so is the treatment effect for each group. The K-means method is used to estimate the number of groups. Asymptotic theory is developed. Examples are illustrated to highlight the usefulness of the new approach.
Covariate Augmented CUSUM Bubble Monitoring Procedures
Principal Investigator: Prof. Yang ZU
This project aims to explore how information from covariates can be incorporated into the CUSUM-based real-time monitoring procedure for explosive asset price bubbles developed by Homm and Breitung (2012). When dynamic covariates are present in the data-generating process, the false positive rate of the basic CUSUM procedure, which assumes that prices follow a univariate data-generating process, will generally not be properly controlled under the null hypothesis of no explosivity, even asymptotically. Conversely, accounting for these relevant covariates in constructing the CUSUM statistics results in a procedure whose false positive rate can be controlled using the same Brownian motion-based crossing function employed by Homm and Breitung (2012). This approach also has the potential to significantly enhance the detection of an emerging bubble episode in finite samples.
Transfer Learning in Conditional Factor Models
Principal Investigator: Prof. Yubo TAO
This project aims to enhance the estimation and prediction accuracy of conditional factor models in high-dimensional financial data using transfer learning techniques. By utilizing auxiliary datasets alongside the primary target dataset, we propose a novel transfer learning approach combined with instrumented principal component analysis (IPCA), named Trans-IPCA. The method includes a data-driven procedure to identify informative auxiliary samples, ensuring the effective transfer of useful information while avoiding negative transfer effects. Monte Carlo simulations demonstrate the superior performance of the proposed Trans-IPCA method over existing classical and penalized IPCA methods in both in-sample fitting and out-of-sample forecasting scenarios. The outcomes of this research promise significant methodological advancements and improved empirical applications in asset pricing.
High-frequency Econometric – Multivariate Stochastic Volatility Modeling
Principal Investigator: Prof. Zhi LIU
In this project, we aim to develop a new approach to address the statistical inference problems of multivariate volatility. The degree of globalization of the world economy significantly increases in the past decades, the relationship among financial markets in the world and among assets in same market become complex, including both the market price and volatility. However, the current existing research lacks a quantitative measurement for the relationship between volatilities of different asset. Studying the multivariate volatility using high frequency data is challenge work because it is not only unobservable but also serially correlated. On the other hand, the theory for one-dimension case is no longer sufficient to address the complexities of these relationships. Hence, it is urgent to explore some methods to study the multivariate volatility. This project is the first work in literature to study the joint Laplace transform of volatility and its statistical inference. Moreover, we will study the independence test between volatilities.
Unveiling Mutual Fund Livestreaming
Principal Investigator: Prof. Endong YANG
This study investigates the emerging use of livestreaming as an innovative marketing tool among Chinese mutual funds. In an increasingly digitalized financial landscape, mutual fund companies in China are leveraging livestream platforms to engage retail investors in real time—marking a significant shift from traditional marketing approaches. This research aims to document the stylized facts and patterns in Chinese mutual funds livestreaming, and assess the effectiveness of livestreaming in enhancing investor outreach, increasing fund subscriptions, and strengthening brand loyalty. It further seeks to uncover the underlying mechanisms driving this digital marketing transformation within the mutual fund sector.
The Mechanism of Personal Financial Data Cross-border Flow in the Guangdong-Macao In-Depth Cooperation Zone Hengqin
Principal Investigator: Prof. Guangjian TU
This project aims to explore the specific path to build a regulatory system for cross-border flow of personal financial data in the Guangdong-Macao In-Depth Cooperation Zone in Hengqin (hereinafter referred to as the “Hengqin In-Depth Cooperation Zone”), responding to the policy goals of moderate economic diversification and financial industry development in the Macao SAR. There are differences between the laws of mainland China and the Macao SAR regarding the cross-border flow of personal financial data. Therefore, ensuring the legal compliance of cross-border flow of data has become a problem that the financial industry of mainland China and the Macao SAR must face in their trade. Giving full play to the pilot function of the Hengqin In-Depth Cooperation Zone can well solve the contradiction between the current urgency of financial industry development and the security of personal financial data, as well as the problem of limited development space in the Macao SAR, and provide a solution for the development of the financial industry in the Macao SAR. Therefore, it is necessary to study the effective connection path of the legal system of cross-border flow of personal financial data in mainland China and the Macao SAR, and provide some guiding principles and methods for building a regulatory system for cross-border flow of personal financial data in the Hengqin In-Depth Cooperation Zone. Specifically, this project is mainly carried out by comparing the cross-border flow protection system of personal financial data in mainland China and the Macao SAR and drawing on experiences from the legislation, law enforcement and judicial practices of the European Union, the United States and Japan.
Application of Field Experiment in Corporate Finance Research
Principal Investigator: Prof. Jing XIE
Paying dividends is one of the most critical financial decisions made by a firm and motivates a large strand of corporate finance research. In this paper, we conduct a field experiment to test four prominent dividend theories and shed light on the dividend puzzle.
The four prominent theories in the dividend literature are agency theory, bird-in-hand theory, signaling theory, and tax clientele theory. These theories relax the frictionless market assumption of the MM theorem by recognizing various market frictions. However, research on these theories has produced mixed findings, partly due to the endogenous nature of dividend policy. Overlaps between theories further obscure distinct effects, and reverse causality complicates interpretations—for example, whether investors select dividend-paying stocks or firms cater to such investors. This unresolved debate underscores the importance of dividend policy in corporate finance, necessitating innovative approaches for deeper insights.
Our experimental design leverages shareholder engagement to influence managerial perceptions, providing robust causal evidence and enabling the evaluation of multiple dividend theories simultaneously (Bowley et al., 2023). This approach offers a replicable framework for addressing key questions in financial economics and inspires future research using randomized experiments.
Improving Mean-variance Portfolios with Return Predictability
Principal Investigator: Prof. Lianjie SHU
In reality, asset return samples, especially daily trading data, are usually interdependent over time and across asset classes. Although there is no consensus over whether out-of-sample predictions are statistically /economically significant, mounting empirical evidence has emerged to support the partial predictability of asset returns. How to make full use of such return predictability to enhance the performance of mean-variance portfolios remains an open question. The objective of this research is to propose a new approach to high-dimensional mean-variance portfolio formation by taking advantage of return predictability. The basic idea of it is to first capture the time-varying behavior of mean returns through a vector autoregressive regression (VAR) formulation of explanatory factors, and then to estimate portfolio weights via an unconstrained sparse regression of the MAXSER model proposed by Ao et al. (2019). This integrated approach is designed to improve portfolio performance by embedding dynamic return information into the MAXSER model in the presence of serial dependence.
Enabling or Exploiting?: The Impact of Corporate Opportunity Waivers on Cost of Capital
Principal Investigator: Prof. Rachel MA
This project investigates the economic and governance implications of Corporate Opportunity Waivers (COWs)—a regulatory mechanism that allows executives to pursue external business ventures without violating fiduciary duties. While COWs are designed to attract capital and promote entrepreneurial flexibility, they may carry unintended consequences—namely, the heightening of agency conflicts and a potential increase in firms’ cost of capital. This study explores whether the financial benefits of COWs ultimately outweigh the agency risks and governance challenges they inadvertently introduce.
Combining econometric methods with machine learning-based textual analysis, the project examines how market participants perceive and respond to agency risks associated with COW adoption. A difference-in-differences (DiD) design will identify causal effects on firm financing outcomes, while sentiment analysis and topic modeling will quantify evolving perceptions from corporate disclosures, earnings calls, and media coverage.
The research contributes to the literature on corporate governance, financial regulation, and capital formation by evaluating whether COWs enhance financing efficiency or undermine shareholder interests. Findings will provide actionable insights for policymakers, investors, and scholars concerned with balancing regulatory flexibility and managerial accountability.
Belief Dynamics, Return Extrapolation, and Investor Consumptions
Principal Investigator: Prof. Shuaishuai GONG
This research seeks to investigate the real effects of return extrapolative behaviors on investors’ consumption decisions. As an alternative theory to traditional models of full information rational expectations (FIRE), return extrapolation is an especially promising and rapidly developing framework to explain many well-known asset pricing puzzles. This research attempts to propose a new model by modifying the existing return extrapolation models and then empirically examine the effects of return extrapolations on investor consumption decisions in a high-frequency setting (e.g., effects of daytime extrapolation on night spending; effects of weekday extrapolation on weekend spending; effects of extrapolations on various consumption categories or purposes). Moreover, this research also aims to identify and structurally estimate the substitution effect of return extrapolations (i.e., investors are willing to sacrifice some contemporary consumptions to fund more equity investments when facing successively rising market returns) and the resultant welfare losses (i.e., return reversals may lock up investor’s fund stemming from sacrificing some consumptions and consequently, reduce the investor’s subsequent welfare). Those examinations will generate a series of novel findings and corresponding crucial policy implications regarding whether policy can and should intervene with the objective of stabilizing the asset prices.
UniswapX under Fire: A Framework for Resilient and Fair DeFi Markets
Principal Investigator: Prof. Ye WANG
This study systematically examines structural flaws in next-generation automated market maker (AMM) protocols like UniswapX, where arbitrageurs exploit high gas fees for risk-free profits via transaction front-running, shifting systemic losses to liquidity providers (LPs). Validators monopolize arbitrage rents through gas auctions, creating centralized value extraction, while high-frequency arbitrage and liquidity imbalances risk market paralysis. To address these issues, the research proposes a triple-layered innovation framework. Theoretically, it develops an AMM analytical model integrating on-chain constraints with dynamic game theory, capturing validator rent extraction and liquidity fragility thresholds. Technologically, it introduces a hybrid off-chain/on-chain architecture resistant to miner extractable value (MEV) and a zero-knowledge proof (ZKP)-driven decentralized governance model, achieving tripartite equilibrium among fairness, efficiency, and stability. Practically, it designs volatility-sensitive dynamic liquidity range adjustments, liquidity option-based hedging instruments, and cross-chain MEV tax redistribution protocols to mitigate the “tragedy of the commons” in decentralized liquidity systems. The study transcends conventional DEX designs focused on efficiency optimization by establishing a novel DeFi protocol methodology, architectural innovation, and market resilience mechanisms. These contributions collectively resolve incentive misalignments, infrastructure centralization, and systemic instability, providing a sustainable framework for decentralized exchange ecosystems through integrated theoretical, technological, and practical advancements.
Enforcing Arbitral Awards in China: Empirical Insights and Implications for Cross-Border Trade in the Greater Bay Area
Principal Investigator: Prof. Zhe MA
Over the past decades, arbitration has been the dominant dispute resolution mechanism in cross-border business transactions. The primary rationale behind the preference of international parties for arbitration over litigation lies in the belief that international arbitral awards, when not voluntarily complied with, are more readily enforceable than foreign judgments. This rationale also applies for Sino-foreign businesses to decide whether to settle, arbitrate or litigate, where to arbitrate and perhaps in some cases whether to trade at all. This paper conducts empirical research on the rates at which Chinese courts give effect to foreign arbitral awards, thereby assessing China’s commitment to upholding the New York Convention and fostering an arbitration-friendly judicial environment. Based on this comprehensive empirical foundation for evaluating the enforceability of Macau, Hong Kong and foreign arbitral awards in China, this research advances a theoretical framework on how arbitration may influence the Chinese economy and facilitate trade integration within the Greater Bay Area, where three distinct legal jurisdictions coexist.
Revolutionizing Tourism Decision Making: The Role of Generative Artificial Intelligence (Gen-AI) Technology in Information Search and Decision Quality
Principal Investigator: Prof. Fangyuan CHEN
The advent of generative AI technologies has profoundly impacted consumers in multifaceted ways. Traditionally, consumers have relied on search engines (e.g., Google) and word-of-mouth from both online and offline platforms to gather information for their decision-making processes (Lynch & Zauberman, 2007). The emergence of AI technologies offers a novel decision-making aid (Duan, Edwards, & Dwivedi, 2019). GenAI is capable of providing personalized itineraries and precise recommendations through deep analysis of vast travel data. For instance, travel companies like Expedia and Kayak are integrating their services into generative AI platforms, enabling consumers to solicit travel advice, plan, and book trips directly through these platforms. This research project aims to investigate the factors influencing consumer adoption of and trust in generative AI technologies, and how these technologies impact decision quality and satisfaction.
Guided by the consumer decision-making process frameworks of Engel, Blackwell, and Miniard (1986), and modified by Darley, Blankson, and Luethge (2010), consumer decision-making involves five stages: need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. Generative AI technologies are expected to predominantly influence the information search and alternatives evaluation stages by streamlining these processes through comprehensive and pertinent information provision. This, in turn, may impact decision quality through consumers’ perceived value, satisfaction, and regret after using AI technologies as decision-making aids, compared to traditional aids like online reviews and personal consultations.
This research hypothesizes that assistance from generative AI technologies will lead to better-informed decisions, higher satisfaction, and reduced regret due to its efficient and targeted information provision. However, it may also reduce users’ sense of agency and autonomy, impacting their overall happiness. This research project will provide a nuanced understanding of generative AI technologies’ role in enhancing consumer decision-making and overall well-being and provide actionable suggestions to practitioners in Smart Tourism industry.
Video Marketing in Tourism and Hospitality in the Digital Era
Principal Investigator: Prof. Huiling HUANG
Videos have evolved into a potent tool for marketing within the tourism and hospitality industries, particularly in the digital age. Existing literature in tourism and hospitality has predominantly emphasized its significance for marketing, its impact on consumer behaviors, and the fundamental values that drive marketing efforts. However, scant attention has been given to the specific video design techniques that influence the effectiveness of video marketing. This research endeavors to bridge this gap by focusing on the impact of two key video features—zoom technique and video speed—in shaping the effectiveness of video marketing foods and destinations. Additionally, this study will investigate whether the effects of these techniques vary across different product types, such as diverse food offerings and destinations. By shedding light on these aspects, this research will enrich the tourism literature on video marketing and provide industry practitioners with guidance on optimizing video design strategies to enhance marketing outcomes.
Legal and Ethical Implications in Health Research Big Data Sharing within the Medical Tourism Industry
Principal Investigator: Prof. Li DU
Drawing experience from Macao’s smart tourism development, this research proposal focuses on the exploration of legal and ethical implications inhabiting health research data sharing within the smart medical tourism industry. This research primarily aims at understanding the dichotomy between advancing health research and upholding data security, while navigating the challenges of various regulatory frameworks. The first element of this research involves identifying the legal barriers affecting health data sharing. These constraints could potentially hinder international health research and limit the quality and accessibility of healthcare services within the smart medical tourism industry. The goal is to provide a foundation for standardization and reforms. Based on the legal analysis in the first element, the second element will explore the establishment of an international health research data sharing mechanism. This mechanism should ensure that it includes countries from the Global South to achieve more comprehensive cooperation, thereby increasing the inclusivity and diversity of global health research data. This part will focus on discussing data visiting and related governance structures and standards. The final aspect addresses the paradox between the necessity for openness in health research to accelerate scientific discovery and the requirement to protect data security and patient confidentiality. Given the escalating growth of the medical tourism industry, the study’s outcomes may build a robust foundation for prospective ethical and legal guidelines, become a cornerstone for policy-makers and stakeholders in this domain, and then establish a safe, transparent, and sustainable data-sharing environment for the medical tourism industry. This research also emphasizes the importance of technological integration, inclusivity, and user-centric approaches in enhancing service quality and accessibility. This study highlights the need for greater public awareness and deeper technological adoption to ensure the effective and ethical use of health data in smart medical tourism.
Spatial Computing and Synthetic Spatial Experience in Tourism
Principal Investigator: Prof. Li MIAO
Tourism experiences are inherently spatial in nature. Recent advancements in spatial computing technology- the capability of devices to be aware of their surroundings and represent digital awareness in a spatial experience – is becoming increasingly relevant to tourism theory and practice. Traditionally, spatial experience is defined as an individual’s perception, understanding, and interaction with physical spaces or environments. As spatial computing advances, it reconstructs real-world spaces in real-time, transforming existing hybrid environments supported by AR and VR technologies into synthetic spatial experiences. This transformation enables users to simultaneously experience both virtual and physical elements without distinguishing clear boundaries, which significantly enhances tourist engagement with tourism spaces and ultimately enriches their tourism experiences. Despite this shift in spatial perception, the spatial experiences in a fully synthetic state that we aim to explore are rarely addressed in the existing literature. Using Apple Vision Pro as a prototype of spatial computing technology, this project explores tourists’ spatial experiences in a synthetic environment across three experimental contexts (urban public, consumption, and natural space). The aims of the project are to (1) conceptualize the attributes of spatial computing-enhanced tourism experiences, (2) examine how these attributes influence tourist interactions and perceptions, and (3) assess the implications of synthetic spaces for tourism theory and practice.
Chinese Vocabulary in Macao’s Hotel and Food & Beverage Industries with Digital Tags
Principal Investigator: Prof. Shan WANG
This study aims to investigate the evolving use of Chinese vocabulary in Macao’s hotel and food and beverage industries, particularly in the context of smart tourism and multilingual communication. In recent years, Macao’s tourism industry saw a significant recovery, welcoming receiving 28.23 million visitors in 2023, which amounted to approximately 70% of pre-pandemic levels. Notably, tourists from mainland China accounted for 67.5%, making up the majority of visitors. As Macao’s economy heavily relies on tourism, its GDP increased by 80.5% in 2023, largely due to the surge in tourism revenue. In terms of language, Macao implements a “trilingual written and quadrilingual spoken languages” policy, and with the increasing influx of tourists, the use of Chinese, English, and Portuguese in the tourism industry has gradually increased. This trend is especially prominent with the advancement of smart tourism, where digital tools and big data technologies are widely applied. This multilingual environment provides rich linguistic data for studying Chinese vocabulary in Macao’s tourism, while also presenting new challenges and opportunities for Chinese vocabulary research. This study, based on the Generative Lexicon Theory, analyzes the qualia structure of key Mandarin in Macao’s Hotel Industry and Food and Beverage Industry, including the constitutive role, formal role, telic role, agentive role, and evaluative role. Additionally, the project will present vocabulary information in the form of digital labels and publish it on popular new media platforms such as Xiaohongshu, Youku, Bilibili, and YouTube. This project helps to reveal the usage contextual use of these vocabulary.
Smart Tourism and Career-Oriented Cultural Heritage Tours for Special Customer Segments through Technology
Principal Investigator: Prof. Xin LIN
This three-year project aims to develop and implement cultural heritage tours for special customer segments, such as students with disabilities, seniors, and solo travelers, by integrating smart tourism technologies such as IoT, AI, and big data to help students transition from school to society, promote social participation of the elderly population, or to create a safe and convenient environment for solo travelers, and enhance their tourism experience. The first year will focus on designing tours that explore various career choices, allowing these special customer segments to broaden their perspectives through experiential learning in cultural heritage settings. Meanwhile, diverse tourism-related products will be designed to cater to these special market segments. In the second year, AI-enhanced tours will be developed to assess their impact on achieving the demand for special customer, their motivations, and the tourism experience. AI will provide real-time career guidance and suggestions, fostering students’ career awareness and confidence. The use of smart technology will not only enhance student participation and help them identify career opportunities related to cultural heritage, but also be applied to streamline travel experiences in the real-world. Finally, the third year will assess the overall impact of these tours in enhancing empowering students with disabilities to make informed career choices as well as in influencing their psychological well-being and behaviors. Smart tourism technologies will be applied to personalized career guidance, offering tailored advice through big data analysis of students’ needs and preferences, helping them make more informed choices as they transition into the workforce. Meanwhile, these technologies will be further utilized to track and analyze the psychological effects of the designed tours on the special customer segments. This project seeks to create a sustainable model for career guidance and tourism products through immersive cultural heritage experiences, ultimately supporting students with disabilities in their transition to employment and independence and enhancing the traveling experiences of special customer segments.
The Impact of Heritage Interpretation Strategies on Cultural Communication and Preservation
Principal Investigator: Prof. Xing LIU
Tourism interpretation is widely recognized as an effective tool for helping destinations achieve sustainable tourism development goals (Staiff, 2016). It can enhance tourist experience, preserve cultural values, and protect the environment (Hughes et al., 2013; Ruan et al., 2024). Originating from eco-tourism, it has been extensively applied and investigated in heritage tourism research, because interpretation of culture heritage and artifacts can help visitors understand heritage tourism and encourages responsible behaviors. The officer-in-charge of culture unit in UNESCO has once emphasized that “heritage interpretation is a valuable tool to help World Heritage sites articulate UNESCO’s values, making interactions with heritage more inclusive, accessible, and meaningful as an educational experience in sustainable development and global citizenship” (Dimitrovska, 2024). Despite the recognized importance of heritage interpretation, there is still a need to explore specific strategies that can guide practitioners. This project aims to investigate how heritage interpretation strategies can effectively facilitate cultural transmission and preservation. A mixed methods approach will address this question from three key areas: content of artifact restoration, the role of interpreters, and cross-cultural transmission of artifacts memes via social media. The findings are expected to provide actionable recommendations for cultural destinations, focusing on innovative interpretation and promotion strategies that enhance the educational and preservation of cultural artifacts. Ultimately, this research will deepen our understanding of tourism interpretation’s significance in tourism development and facilitate the preservation of cultural heritage amid contemporary globalization challenges.
Privacy and Security in Smart Tourism
Principal Investigator: Prof. Ye WANG
This project investigates privacy concerns arising from smart tourism, focusing on smart devices in hotel rooms and the development of a privacy risk assessment tool, with a special emphasis on Macao’s unique context as a UNESCO World Heritage site and Asia’s premier integrated resort destination. From check-in to check-out, smart services offer convenience but pose significant risks related to data collection and user privacy. These risks pose critical challenges to Macao’s vision of building a world-class smart tourism ecosystem, potentially deterring tourist engagement and threatening industry growth. In the context of Macao’s tourism industry accounting for 80% of its GDP, any security vulnerabilities in the large amounts of personal information collected by hotel smart home devices will directly impact the international reputation of the ‘World Heritage City.’ As Macao’s ‘Smart City Development Plan’ accelerates, with smart tourism as one of its core scenarios, ensuring privacy protection has become a key issue for sustainable development. The goal of this research is to assess privacy risks, identify vulnerabilities, and propose actionable guidelines. Through a combination of field studies, user surveys, and technical analyses, this project will contribute to the design of a robust privacy risk assessment tool specifically designed for Macao’s smart tourism scenarios. The tool will evaluate risks, identify vulnerabilities, and provide actionable guidelines. The research results will serve as a reference for hotel management, policymakers, and technology developers, ensuring a balance between convenience and privacy protection. This will consolidate Macao’s exemplary position in the smart tourism sector of the Guangdong-Hong Kong-Macao Greater Bay Area and promote high-quality development of the tourism economy.
Unlocking the Silver Economy: Enhancing Well-Being and Social Contribution of Senior Tourists Through Subjective Age Interventions
Principal Investigator: Prof. Yuansi HOU
This project addresses China’s unprecedented demographic shift by investigating how psychological interventions can enhance tourism experiences for seniors. Focusing on Mainland China—where the elderly population is projected to exceed 28% by 2040 (WHO, 2025)— this research aims to unlock the “silver economy” potential by transforming seniors from passive consumers into active contributors by exploring the relationship between subjective age perception and travel behavior. Using mixed methods, we will: (1) analyze the link between subjective age and social engagement in tourism contexts; (2) develop innovative interventions to promote active aging through travel, and (3) validate their impact on seniors’ happiness and community participation in real-world settings. This research bridges critical gaps in understanding how to design age-inclusive tourism experiences that foster both personal well-being and social contribution.