UMDF Chair Professor of Smart Tourism

Chair Professor of Smart Tourism 

Deputy Director, Asia-Pacific Academy of Economics and Management

Prof. Rob Law is University of Macau Development Foundation (UMDF) Chair Professor of Smart Tourism. He is also Honorary Professor of several other reputable universities. Prior to joining the University of Macau in July 2021, Prof. Law has worked in industry organizations and academic institutes.

Prof. Law is an active researcher. As at April 2024, he has received 110+ research related awards and accolades (e.g. recognized as the most prolific tourism/hospitality researcher in the world over two decades from 2000 to 2019 – International Journal of Contemporary Hospitality Management, 2021), as well as millions of USD external and internal research grants. Prof. Law has edited four books and published 1,000+ research papers (including several hundred articles in first-tier academic journals). His publications have received 70,000+ citations, with h-index/i 10-index = 121/572 (  In addition, Prof. Law serves different roles for 200+ research journals (e.g. on the Editorial Boards of 62% of the Q1 journals and 80% of the Q2 journals in hospitality/tourism), and is a chair/committee member of more than 180 international conferences.

  • Doctor of Philosophy, University of Regina
  • Master of Science, University of Regina
  • Bachelor of Arts and Science, University of Lethbridge
  • Smart Tourism
  • Website Evaluation and eWOM Analysis
  • Technology Management and Applications
  • Computer-Assisted Education
(2023 – Present ) Eminent Scholar, Kyung Hee University, Korea
(2021 – Present) Honorary Professor in Information Technology in Hospitality and Tourism – School of Hotel & Tourism Management, The Hong Kong Polytechnic University, Hong Kong
(2019 – 2022) Chair Professor of the Pengcheng Scholar Program – Shenzhen Tourism College of Jinan University, China
(2009 – 2021) Professor – School of Hotel & Tourism Management, The Hong Kong Polytechnic University, Hong Kong
(2012 – 2021) Distinguished Honorary Professor – Department of Hospitality and Service Management, Sun Yat-Sen Business School (SYSBS), Sun Yat-Sen University, Guangzhou, China
(2018 – 2019) Honorary Professor – Institute of Tourism, Beijing Union University
(2014 – 2018) Distinguished Professor – Institute of Tourism, Beijing Union University
(2016 – 2019) Honorary Professor – College of Tourism, Hainan University, Haikou, China
(2001 – 2008) Associate Professor – School of Hotel & Tourism Management, The Hong Kong Polytechnic University, Hong Kong
(1995 – 2001) Assistant Professor – Department of Hotel & Tourism Management, The Hong Kong Polytechnic University, Hong Kong
(1994 – 1995) Lecturer – Department of Computing and Mathematics, Hong Kong Technical College, Chai Wan, Hong Kong
(1994) Member of Scientific Staff – Bell Northern Research/Northern Telecom, Ottawa, Canada
(1990 – 1994) Instructor – Department of Computer Information Systems, Saskatchewan Institute of Applied Science and Technology, Palliser Institute, Moose Jaw, Canada
Database Analyst – Richi Personnel, Hong Kong

Recent publications of Prof. Law can be found on the APAEM website (click here)

  • Li, X., Li, H., Pan, B., & Law, R. (2021). Machine Learning in Internet Search Query Selection for Tourism Forecasting. Journal of Travel Research. 60(6), 1213-1231.
  • Zhang, Y., Li, G., Muskat, B., & Law, R. (2021) Tourism Demand Forecasting: A Decomposed Deep Learning Approach. Journal of Travel Research. 60(5). 981-997.
  • Huang, G.Q.I., Wong, I.K.A., Law, R. (2021). Dilemma on hotel reviews: The role of information processing and validation. Journal of Travel Research. 60(6), 1301-1317.
  • Li, X., Law, R., Xie, G., & Wang, S. (2021) Review of Tourism Forecasting Research with Internet Data. Tourism Management. 83, 104245.
  • Zhang, Y., Li, G., Muskat, B., Vu, Q., & Law, R. (2021). Predictivity of tourism demand data. Annals of Tourism Research. 89, 103234.
  • Fong, L.H.N., Law, R., & Ye, B.H. (2021) OUTLOOK OF TOURISM RECOVERY AMID AN EPIDEMIC. Annals of Tourism Research. 86, 102951.
  • Han, M., Zhang, Z., Law, R. & Liu, X. (2020) Forget the failure and fight for the future. Annals of Tourism Research. 82, 102793.
  • Zhang, Y., Li, G., Muskat, B., Law, R., & Yang, Y. (2020). Group Pooling for Deep Tourism Demand Forecasting. Annals of Tourism Research. 82, 102899.
  • Li, S., Li, G., Law, R., & Paradies, Y. (2020) Racism in Tourism Reviews. Tourism Management. 80, 104100.
  • Vu, Q.H., Li, G., & Law, R. (2020). Discovering Highly Profitable Travel Patterns by High-Utility Pattern Mining. Tourism Management. 77, 104008.
  • Xu, Y., Li, H., Law, R., & Zhang, Z. (2020). Can receiving managerial responses induce more user reviewing effort? A mixed method investigation in hotel industry. Tourism Management. 77, 103982.
  • Vu, H.Q., Li, G., & Law, R. (2020). Cross-Country Analysis of Tourist Activities Based on Venue Referenced Social Media Data. Journal of Travel Research. 59(1), 90-106.
  • Li, X., & Law, R. (2020). Forecasting Tourism Demand with Decomposed Search Cycles. Journal of Travel Research. 59(1), 52-68.
  • Liu, X. Law, R., & Xu, Y. (2019). Does identity disclosure affect review extremity? Annals of Tourism Research. 77, 171-174.
  • Law, R., Li, G., Fong, D., & Han, X. (2019). Tourism Demand Forecasting: A Deep Learning Approach. Annals of Tourism Research. 75, 410-423.
  • Vu, Q., Li, G., Law, R., & Zhang, Y. (2019). Exploring tourists’ dining preferences based on restaurant reviews. Journal of Travel Research. 58(1), 149-167.
  • Zhong, L., Sun, S., & Law, R. (2019) Movement patterns of tourists. Tourism Management. 75, 318-322.
  • Wong, IK. A., Liu, D., Li, N., Wu, S., Lu, L., & Law, R. (2019). Foodstagramming in the travel encounter. Tourism Management. 71, 99-115.
  • Liu, X., Zhang, Z., Law, R., & Zhang, Z. (2019). Posting reviews on OTAs: Motives, rewards and effort. Tourism Management. 70, 230-237.
  • Choi, M., Law, R., & Heo, C. (2018). An investigation of the perceived value of shopping tourism. Journal of Travel Research, 57(7), 962-980.
  • Tung, V., Cheung, C., & Law, R. (2018). Does the Listener Matter? The Effects of Capitalization on Post-Travel Experiences and Destination Image. Journal of Travel Research. 57(8), 1133-1145.
  • Vu, H.Q., Li, G., Law, R., & Zhang, Y. (2018). Tourist Activity Analysis by Leveraging Mobile Social Media Data. Journal of Travel Research. 57(7), 883-898.
  • Wong, I.K.A., Law, R., & Zhao, X. (2018). Time-Variant Pleasure Travel Motivations and Behaviors. Journal of Travel Research, 57(4), 437-452.
  • Wang, L., Fong, D. & Law, R. (2018). Length of stay: its determinants and outcomes. Journal of Travel Research. 57(4), 472-482.
  • Vu, H.Q., Li, G., Law, R., & Zhang, Y. (2018) Travel Diaries Analysis by Sequential Rule Mining. Journal of Travel Research. 57(3), 399-413.
  • Wang, L., Fang, B., & Law, R. (2018). Effect of air quality in the place of origin on outbound tourism demand: Disposable income as a moderator. Tourism Management. 68, 152-161.
  • Liu, X., Schuckert, M, & Law, R. (2018) Utilitarianism and knowledge growth during status seeking: Evidence from text-mining of online reviews. Tourism Management. 66, 38-46.
  • Sun, S. Fong, D. & Law, R. (2018) Effect of distance decay on Chinese who travel to Macau. Annals of Tourism Research. 70, 105-107.