Rob Law gives a talk on website evaluation in tourism and hospitality

Prof. Michael Hui

The University of Macau (UM) held a University of Macau Development Foundation Named Professorship Lecture titled ‘Website Evaluation in Tourism and Hospitality’ on 28 Sep 2022. Rob Law, University of Macau Development Foundation Chair Professor of Smart Tourism, and deputy director of the university’s Asia-Pacific Academy of Economics and Management, was the speaker. During the lecture, he explored the relationships between different website evaluation models and smart tourism development. Combining both online and in-person elements, the talk attracted many UM faculty members, students, and members of the general public.

UM Vice Rector Michael Hui gave a remark at the lecture. According to him, Prof Law is an active scholar and researcher. He has received 100 research related awards and accolades and is considered one of the most prolific and influential scholars in the field of tourism and hospitality in the world.

According to Prof Law, since the late 1990s, the use of websites in the tourism and hospitality industries has become increasingly common, and website evaluation has received increasing academic attention. After years of research, various website evaluation methods and indicators have been developed. He traced the historical development of website evaluation models, discussed the research trends, and explored the application of different website evaluation models and related benchmarks. Based on empirical findings, functionality and usability are key indicators in the assessment of website quality. More importantly, the outcomes of hospitality website evaluation match the goals of smart tourism development to promote accessibility, sustainability, cultural heritage and creativity, and digitalisation. The lecture also provided inspiration for the industry on website design and promotion.

Source: Rector’s Office