Team Leader

Prof. Rob LAW

Deputy Director and Chair Professor, Asia-Pacific Academy of Economics and Management

Prof. Rob Law is University of Macau Development Foundation (UMDF) Chair Professor of Smart Tourism. He is also Honorary Professor of several other reputable universities. Prior to joining the University of Macau in July 2021, Prof. Law has worked in industry organizations and academic institutes.

Prof. Law is an active researcher. As of September 2024, he has received 110+ research related awards and accolades (e.g. recognized as the most prolific tourism/hospitality researcher in the world over two decades from 2000 to 2019 – International Journal of Contemporary Hospitality Management, 2021), as well as millions of USD external and internal research grants. Prof. Law has edited four books and published 1,000+ research papers (including several hundred articles in first-tier academic journals). His publications have received 74,000+ citations, with h-index/i 10-index = 126/599 (https://scholar.google.com/citations?user=mRMgTLsAAAAJ&hl=en). In addition, Prof. Law serves different roles for 200+ research journals (e.g. on the Editorial Boards of 62% of the Q1 journals), and is a chair/committee member of more than 180 international conferences.

Research Team

Prof. Li MIAO

Professor

Faculty of Business and Administration

Dr. Li Miao is a professor in the Department of Integrated Resort and Tourism Management and a UMDF (University of Macau Development Foundation) professorial fellow.  She is also an executive editor of the Journal of Hospitality and Tourism Research (JHTR).

Dr. Miao’s research focuses on interpersonal dynamics in hospitality and tourism experience, human-technology interactions at hospitality service encounters and recently, emerging hospitality and tourism behavior in the context of COVID-19.

Prof. Anthony Ip Kin WONG

Professor

Faculty of Business and Administration

Prof. Fangyuan CHEN

Associate Professor

Faculty of Business and Administration

Prof. Chen received her Ph.D. degree in Marketing from The Hong Kong University of Science and Technology. Prior to joining UM, she had worked as an Assistant Professor of Marketing at the Guanghua School of Management, Peking University, and the Hong Kong Polytechnic University. Prof. CHEN’s research focuses on understanding non-human marketing entities using human-based theories, and investigating ways to improve consumer psychological well-being. She has published papers in top-tier academic journals such as the Journal of Consumer Psychology, Journal of Consumer Research, and Journal of the Association for Consumer Research. Her work has been featured in popular press such as NBC News, Science Daily, Forbes, and The Guardian. Prof. CHEN also writes opinion articles for the South China Morning Post.

Prof. Boby Ho Hong CHING

Associate Professor

Faculty of Education

Dr. Ching is currently Assistant Professor of Educational Psychology at Faculty of Education in University of Macau. He received a PhD in Education from University of Oxford, with a specialization in Psychology and Education. Over the years, Dr. Ching has strived to weave theories from multiple psychological disciplines (developmental, social, and educational) and use empirical research to address theoretical and practical questions related to psychology and education. In Faculty of Education, he is committed to studying the cognitive aspects of children’s learning, such as how they learn mathematics, and their educational implications for mathematical assessments and instructional strategies for young children. Dr. Ching believes that education should not only concern students’ performance in academic subjects, but it should also care about students’ psychological well-being. Thus, his second strand of research broadly pertains to healthy self-development and education in adolescents and young adults. Finally, the third line of research originates from his interest in an idea called “essentialism”, which has close connections with how children develop an understanding of a concept and entails far-reaching implications for intergroup relations. He has published his work with his research group as a first author predominantly in SSCI Q1 journals (selected publications could be found in https://fed.um.edu.mo/boby-ho-hong-ching/). In recognition of the potential impact and contribution of his research to academia, he received an international-level research award from Jean Piaget Society and was nominated to join the Editorial Board of “Learning and Instruction”, a flagship journal in the field of educational psychology and education. Recently, Dr. Ching has joined the Asia-Pacific Academy of Economics and Management in University of Macau and he endeavors to use his knowledge in psychology to conduct research and understand virtual reality in smart tourism in particular.

Prof. Li DU

Associate Professor

Faculty of Law

Dr. Li Du is an Associate Professor at the University of Macau Faculty of Law, Macau SAR. He holds dual bachelor’s degrees in both clinical medicine and law (Wuhan University, China) and a Ph.D. in law (University of Alberta, Canada). His teaching and research interests include international law, food law, technology law, data protection and privacy law. Dr. Du has led many research projects on legal and ethical implications of novel and emerging technologies, e.g., genetic testing, cell-cultured meat, synthetic biotechnology, smart healthcare, etc. He shares his research findings at international conferences frequently and publishes articles regularly in leading academic journals.

Prof. Yuansi HOU

Associate Professor

Faculty of Business and Administration

Dr. Yuansi Hou is an Associate Professor at the University of Macau. She has previously taught at several prestigious business schools and hospitality and tourism management school in the UK, including as a Reader in Marketing at Queen Mary University of London, and as an Assistant Professor at both Durham University and the University of Surrey. Dr. Hou’s research focuses on using experimental methods to study consumer psychology and service marketing within the tourism and hospitality sectors. She has published numerous academic papers in top-tier journals in both marketing and tourism, with several of her papers being ESI highly cited. Dr. Hou also serves on the editorial boards of leading tourism journals, including Tourism Management, Journal of Travel Research, and Journal of Hospitality & Tourism Research.

Prof. Leong Hou U

Associate Professor

Faculty of Science and Technology

Prof. Ze HONG

Assistant Professor

Faculty of Social Sciences

Dr. Kevin (Ze) Hong is a behavioral scientist who studies human behavior and culture from evolutionary and cognitive perspectives. He obtained a bachelor’s degree in Biology from Grinnell College, a master’s degree in Evolutionary Biology from the University of Pennsylvania, and a PhD in Human Evolutionary Biology from Harvard University. He worked as an assistant professor in the Department of Sociology at Zhejiang University and is currently an assistant professor in the Department of Sociology at the University of Macau and a research associate in the Department of Human Evolutionary Biology at Harvard University. Research-wise, He uses methodologically diverse approaches (e.g., theoretical modeling, quantitative analysis of historical data, ethnographic fieldwork) to study human behavior and culture from rainmaking to gambling, with special attention paid to information processing at the individual level and information transmission at the population level. Dr. Hong serves on the editorial board of the interdisciplinary journal Human Nature, and his publication appears in diverse journal venues such as Current Anthropology, American Anthropologist, Behavior and Brain Sciences, Human Nature, Human Ecology, Religion, Brain & Behavior, Journal of Theoretical Biology, and Cognitive Science. His current field sites include the Yi in southwest China and the Wa in China-Burma border where he focuses on the psychological and social factors that sustain divination and magic practices.

Prof. Huiling HUANG

Assistant Professor

Faculty of Business and Administration

Dr. Huiling Huang is an Assistant Professor in the Department of Integrated Resort and Tourism Management at the University of Macau, China. Her research focuses on tourism marketing, technology innovations (e.g., robots and AI), solo consumption, and sustainability in tourism and hospitality. Her academic research work has been published in various academic journals, including Annals of Tourism Research, Journal of Travel Research, and International Journal of Hospitality Management etc. She is currently serving as the editorial board member for the Journal of Hospitality and Tourism Research and Journal of Service Management.

Prof. Soey Sut Ieng LEI

Assistant Professor

Faculty of Business and Administration

Dr. Soey Sut Ieng Lei is an Assistant Professor of Integrated Resort and Tourism Management at the University of Macau. Her research focuses on service innovation, service design, and information technology in tourism and hospitality. Her work has been published in journals such as Tourism Management, Annals of Tourism Research, and International Journal of Hospitality Management. Dr. Lei served as a guest editor for a special issue on “Methodological Innovations in Tourist Behavior Studies” in the Journal of Travel and Tourism Marketing. 

Prof. Xin LIN

Assistant Professor

Faculty of Education

Xin Lin is an assistant professor in the Faculty of Education at the University of Macau. She received her Ph.D. in special education from the University of Texas at Austin in 2022. Her area of specialty in special education is mathematics learning disabilities. She aims to develop cost-effective interventions teachers can use with students experiencing mathematics difficulties. Recently, she obtained innovative results in knowledge forgetting, the roles of cognition, and prior knowledge on the maintenance of intervention effect and long-term mathematical development. As the first or corresponding author, she has published several academic papers in the top SSCI journals in education and psychology, such as the Review of Educational Research, Child Development, and Psychological Bulletin. She also served as a reviewer for the Journal of Learning Disabilities, Educational Psychology Review, Learning and Instruction, etc.

Prof. Stella Xing LIU

Assistant Professor

Faculty of Business and Administration

Xing (Stella) Liu is currently an assistant professor in the Department of Integrated Resort and Tourism Management at the University of Macau. Her research interests primarily focus on:
• Human-AI interaction and tourist/consumer experience
• Marketing strategy and sustainable development in tourism destinations

Prof. Hanyue LYU

Assistant Professor

Faculty of Law

Dr. Hanyue Lyu is an Assistant Professor at the Faculty of Law, University of Macau. He holds a PhD in Law from Tsinghua University in Beijing, a Master of Law from Peking University, and an LLM from the University of Tübingen in Germany. His research interests include both fundamental theories of criminal law and the impact of postmodern technology on criminal law. He looks forward to working with academics in different fields to develop interdisciplinary research on legal issues related to smart tourism.

Prof. Pengyang WANG

Assistant Professor

Faculty of Science and Technology

Dr. Pengyang Wang is an Assistant Professor in the State Key Lab of Smart Cities and Internet-of-Things at the University of Macau. He obtained his Ph.D. in Computer Science from the University of Central Florida, M.E. in Information Security from Beijing University of Posts and Telecommunications, and B.E. in Information Security from Xidian University, respectively. His research interests are in data mining, machine learning and big data analytics, especially in representation learning for Spatial-Temporal Graph-Structured data, with applications to smart cities, transportation, user/system behavior modeling, critical infrastructure defense, and complex network analysis. Pengyang has received “Global Top 100 Chinese Rising Stars in Artificial Intelligence”, one Best Student Paper Runner-up award of SIGKDD 2018, and one Best Paper Runner-up award of SIGSPATIAL 2020. Specifically, his work on automated urban planning has been featured by Synced and UCF Today, and his work on urban vibrancy has been highlighted by the Natural Science Foundation (NSF) of the U.S.

Prof. Shan WANG

Assistant Professor

Faculty of Arts and Humanities

Shan Wang is an assistant professor at University of Macau. Her research fields are linguistics, teaching Chinese as a second language and computational linguistics. She has published one English monograph, more than 60 papers, edited one set of Greater Chinese textbooks, participated in the compilation of two dictionaries, and guest edited an international journal. She has produced and released 16 MOOCs of game-based Chinese language teaching (over 72000 views till now) and seven MOOCs of teaching Chinese multiword expressions. One was fully reprinted by China Social Science Excellence in 2019. In the recent three years, she won four academic awards appraised by different institutions: (1) Nominated for The Sun Dejin Award for Outstanding Papers of Youth, The 5th International Forum on Linguistics and Chinese Education, Columbia University, USA, October 2019 (this conference only has nominations). (2) The First Level Award of The Young Talent Award of The Third International Conference on Language Teaching and Research, appraised by the CSSCI core journal “Language Teaching and Linguistic Studies”, October 2020; (3) The Excellent Paper Award, The 12th Annual Conference of the Educational Linguistics Professional Committee of the English-Chinese Comparative Research Association of China, Shanghai Jiao Tong University, May 2021; (4) The Outstanding Youth Paper Award, The 17th International Conference on Chinese as a Second Language, Beijing Language and Culture University, July 2021.

Prof. Ye WANG

Assistant Professor

Faculty of Science and Technology

Dr. Ye Wang is an Assistant Professor in the Department of Computer and Information Science at the University of Macau. He received his Ph.D. and M.S. from ETH Zurich and his B.S. from Peking University. His research has appeared at top-tier venues, e.g., CHI, IEEE S&P, WWW, AER P&P. His research explores the intersection of information security and smart tourism.